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Meet our Saledock team

Our mission is to simplify retail by unifying in-store and online sales into one intuitive system, helping retailers sell smarter, save time, and focus on what matters most.

The Saledock team

Our Story

Our story began with a wedding and a conversation. After purchasing suits from a fantastic menswear retailer for their big day, Saledock founders Layla and Lee formed a relationship that grew into a long-term collaboration. Years later, that same retailer faced a familiar challenge which was the need for a true all-in-one system to manage point of sale, online sales, and day-to-day operations.

In 2019, Saledock was founded with a desire to solve real-world problems. By listening to actual retailers, we built a platform designed around how shops actually work. Every feature we create is intended to make selling simpler, from training new staff in minutes to streamlining your entire back-office operation. We believe that the best solutions are built together, and that community spirit remains at the heart of everything we do.

Our Timeline

2020
It started with a mission to empower independent shops

We focused entirely on giving UK retailers the foundation they needed to grow. Our first users were more than just customers. They were partners who helped us refine the Saledock experience from the shop floor up, ensuring the software felt intuitive for everyone from the owner to the part-time staff.

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2021
Then we took our unified vision to the national stage

As more shops joined the community, we took Saledock to the national stage. We were proud to be a showcase partner at the Retail Technology Show, where we demonstrated how a unified system could take the stress out of running a multi-channel business. It was here that we saw how much independent retailers craved a simpler way to work.

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2022
Our approach was soon recognised with industry awards

Saledock was named Point of Sale Technology of the Year. While the award was a proud moment, the real success was seeing retailers use our platform to grow and thrive on high streets across the country.

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2023
We secured investment to build even faster for our community

By 2023, with support from Solid Bond, we grew our team to turn your feedback into new features more quickly. Being shortlisted for Omni-channel Technology of the Year was a wonderful nod to our progress, but our focus remained firmly on the requests coming in from our retailers.

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2024
We tailored our tools for specific retail sectors

We spent this year diving deep into the needs of specific sectors. We wanted to make sure that whether you were managing complex bike components, thousands of fishing lures, or seasonal fashion ranges, Saledock felt like it was built specifically for your business.

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2025
A major milestone followed as we joined Celerant Technology

Last year marked a significant new chapter for us as Saledock was acquired by Celerant Technology. We chose this path because it allows us to bring even more resources and innovation to our UK retailers while keeping our dedicated local team and mission intact. You can read more about this journey and what it means for you here on our blog.

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Looking Ahead

Today, we are still your dedicated partner in growth with a more powerful product -Celerant ONE.

With the launch of Celerant ONE, we bring together everything we have learned about independent retail into a single, even more powerful tool for the market.

While our technology is advancing, we are still the same team that started with a conversation about a suit. We are still listening, still evolving, and still committed to the belief that independent retail is the heart of our communities.

Saledock and Celerant collaborate
Salesdock receives Retail Systems Awards 2023

Salesdock receives Retail Systems Awards 2023

Salesdock receives FSB Celebrating Small Business Awards

Salesdock receives FSB Celebrating Small Business Awards

Join our growing company

Join our growing UK team and help shape the future of retail technology with innovative solutions that genuinely make a difference to independent businesses.