Complete ePOS and Multi-Channel Integration
Saledock helps Birds Tackle & Suffolk Air Rifles synchronise four websites, an eBay store, and a physical shop—saving £500 monthly and reducing fees by 65%.
Complete ePOS and Multi-Channel Integration
Located in Suffolk, UK, Birds Tackle & Suffolk Air Rifles has been catering to outdoor enthusiasts for over 20 years, providing a range of high-quality equipment for fishing and air rifles to customers nationwide.
Multi-channel sync
Seamless synchronisation across four websites, eBay store, and physical shop
Rapid deployment
Complete setup in under 10 minutes across tills, eBay, and PDQ
Transparent pricing
All features included with no hidden charges or update fees
ePOS and eCommerce unifying multi-channel retail
"We use Saledock to sync our entire business - four websites, one physical shop, and an eBay store. The platform ensures everything runs smoothly, choosing them is a decision you won't regret." Stacy Bird, Owner of Birds Tackle & Suffolk Air Rifles
The Challenge
Over the past 20 years, Birds Tackle & Suffolk Air Rifles transitioned through several ePOS systems to find one that met their evolving needs. With three websites, an eBay store, and a physical shop featuring two tills, their previous provider created significant obstacles to growth.
"Previously, we faced challenges with a provider that imposed charges for updates and even quotes, required upfront payments for website development, and introduced unexpected fees for third-party eBay integrations, which resulted in the loss of our listings" said Stacy Bird, Owner of Birds Tackle & Suffolk Air Rifles.
Continuous Growth Through Synchrosity
Unified inventory
Real-time synchronisation across all sales channels
eBay integration
Seamless listing management with full tracking and clickable links
Click and collect
Customers can order online and pick up in-store
Streamlined purchasing
Multiple methods for creating purchase orders
Mobile stocktaking
Simplified inventory management with handheld scanners
Powerful reporting
Dashboard and analytics tools for informed decision-making
"Our website allows for quick updates, enabling the addition of new products and their details within minutes. Orders sync seamlessly across the website and eBay, complete with full tracking information and clickable links." Birds Tackle Team
The result
The transformation was immediate. What previously took hours of manual work now happens automatically. Products added to the system are instantly visible across all channels. Orders flow seamlessly between platforms with full tracking integration. The click-and-collect functionality bridges online convenience with in-store service.
