Privacy and cookies policy

Introduction

This Privacy and Cookies Policy applies to all information collected through www.saledock.com ("Website"), the Saledock back office system ("System"), the Saledock Point of Sale application and Stock Control application ("App"), Saledock Ecommerce websites ("Ecommerce") and/or any related services, sales, marketing or events (collectively referred to as our "Services"). Our Services are operated by Saledock Ltd trading as Saledock ("Saledock", "we" and "us"). We are committed to protecting and respecting your privacy.

This Privacy and Cookies Policy aims to provide you with information regarding our use of your personal data and provide you with answers to the following questions:

• What data do we collect?
• How do we use your data?
• Who do we share your data with?
• How do we use cookies and other technologies?
• How do we protect your data?
• How long do we store your data?
• When do we update this Policy?
• What are my privacy rights?
• How can I contact you?

What data do we collect?

• Identification and contact information - We collect identification information such as the passwords used to access our Services and contact information such as your name, email address and telephone number.
• Financial information - We collect information such as your bank details and card details.
• Social media information - We only collect your social media handles and profile information if you choose to link your profiles with your Saledock account.
• Cookies and other technologies information - We collect information such as your IP address, cookies identifiers, device geolocation, device data (such as your device ID, model and manufacturer) and device access (we may request permission to access your device's storage, Bluetooth and camera to enable some features we offer).
• Information related to legal requirements - We collect business details such as your business address, VAT number and legal business name.

All personal information you provide must be accurate, true and complete. You most notify us of any changes to such personal information.

We do not knowingly collect data from or market to children under eighteen (18) years of age. By using our Services, you represent that you are at least eighteen (18) years of age. If we learn that personal information from users under the age of eighteen (18) has been collected, we will delete the account and take reasonable measures to delete such data from our records. Please contact terms@saledock.com if you become aware of any data we have collected from anyone under the age of eighteen (18).

How do we use your data?

• To provide our Services to you.
• To confirm the legitimacy of your business through the use of third parties such as credit bureaus, fraud detection agencies and company registration offices.
• To confirm your identity and verify your personal and contact details so we can create you a Saledock account and provide you access to our Services.
• To promote our Services to you, you can opt-out at any time.
• To inform you of any changes to our Services.
• To promote our competitions and/or events, you can opt-out at any time.
• To respond to your support requests and enquiries.
• To comply with applicable laws such as anti-laundering and book keeping laws.
• To prevent the misuse of our Services.
• To communicate in regards to missed payments.
• To conduct a marketing, product and consumer analysis.
• To establish, exercise or defend a legal claim.

• To provide our Services to you.
• To setup monthly subscriptions so you can pay for our Services you use. Financial information is collected using Stripe to enable monthly billing.
• To enable instore and online payments. We share your data with SumUp to enable payments transactions. You will have a separate account with SumUp where you will manage your bank details to receive pay-outs and pay for transaction fees.
• To establish, exercise or defend a legal claim.

• To improve and tailor our social media advertisements.
• To conduct a marketing, product and consumer analysis.
• To promote you, our customer.

• To present content from our Services in the most effective manner for you and your device.
• To help us to get a better understanding of how you use our Services so we can develop and improve them.
• To help us resolve your support enquiries.
• To give you visibility of all your registered devices so you can efficiently manage registers within your Saledock back office account.
• To conduct a marketing, product and consumer analysis.

• To confirm the legitimacy of your business through the use of third parties such as credit bureaus, fraud detection agencies and company registration offices.
• To confirm your identity and verify your personal and contact details so we can create you a Saledock account and provide you access to our Services.
• To comply with applicable laws such as anti-laundering and book keeping laws.
• To prevent the misuse of our Services.
• To establish, exercise or defend a legal claim.

We will never use your personal data for reasons not described in this policy, unless we collect your consent prior to doing so in accordance with applicable laws and regulations. We will not sell your personal data to third parties and we will not share your data with third parties for their own marketing purposes unless there is a legal reason to do so.

Who do we share your data with?

We only share relevant information with trusted third-parties, each third-party has their own privacy policy and terms so please visit their websites for more information. Here's a breakdown of third-parties we share information with:

• Google Analytics and Google Tag Manager - Web and mobile analytics.
• Google Ads and Facebook Advertising - Advertising.
• Auth0 - User account registration and authentication.
• Stripe - Billing, invoices and online payment transactions.
• SumUp - In-store payment transactions.
• Paymentsense and Dojo - In-store payment transactions.
• Microsoft Azure - Cloud computing services.

How do we use cookies and other technologies?

By using our Services you accept the cookies we use. We use and allow certain other companies to use cookies and web beacons on our Services. We do this to understand your use of our Services; improve your user experience and to enable personalised features and content.

Cookies are text files containing small amounts of information which are downloaded to the browser that you use when visiting a site. The entity that places cookies on your browser can then read the information on that cookie that it set. Cookies are typically classified as either “Session cookies” which do not stay on your device after you close your browser or “Persistent cookies” which will usually remain on your device until you delete them or they expire. Different cookies are used to perform different functions:

• Essential cookies - Some cookies are essential and enable you to use all areas of our Services. Without these cookies, we cannot enable appropriate content based on the type of device you are using.
• Functionality cookies - These cookies recognise when you return to our Services so we can personalise our content and remember your preferences.
• Analytics cookies - These cookies track page visits, page popularity and more to help us track errors, enhance our user experience and overall performance of our Services. We use Google Analytics to capture this information, please refer to the third-party cookies section for more information.
• Advertising cookies - These cookies track your browsing habits and sites that you've visited. We or our service providers may use this information to make advertisements more relevant to you. To disable advertising cookies visit www.youronlinechoices.com/uk. If you disable these cookies you will still see online advertisements but they may not be tailored to your interests. Cookies can also be managed in the settings section of your web browser.
• Cross-device cookies - These cookies collect information such as usernames, IP addresses and unique mobile device identifiers to try and locate the same unique users across multiple browsers and devices. To opt-out of our ability to track you across devices you can install the Google Analytics Opt-out Browser Add-on.

Third-party cookies - Third parties may use cookies on our Services. We use Google Analytics to track how our Services are being used. Google Analytics uses performance cookies to track visitor interactions. Google Analytics show us the number of unique visits, how we acquire users, the pages our users view, our most popular pages and user sessions by country and time. Please visit the Google Marketing Platform website for more information.

Disabling cookies - You can disable non-essential cookies via your browser settings. By disabling cookies our Services may not operate properly as some functionality may be limited or inaccessible. Below are links on how to disable cookies on common browsers:

• Chrome
• Safari
• Firefox
• Edge - Search for cookies

Do not track signals - There is no uniform or consistent standard or definition for responding to, processing, or communicating Do Not Track signals. We do not currently recognise or respond to a user’s Do Not Track signal.

How do we protect your data?

All your information is securely stored and encrypted in a cloud based database. The personal information we collect will only be stored within the European Economic Area ("EEA") and is compliant with the General Data Protection Regulation ("GDPR") that came into force on 25/05/2018.

Any payment transactions will be encrypted using secure sockets layer (SSL) technology whether processed by us or a third-party. You are responsible for the security of any passwords or PINS used to access our Services, please do not share them with anyone. Our Services may include links to external sites, we are not responsible for the privacy policies or content of such sites.

Whilst we do our best to protect your personal information and the transmission of your personal information to our Services, the use of our Services is at your own risk. We cannot guarantee the security of data transmitted via the internet. You should only access our Services within a secure environment. In the unlikely event that a data breach occurs we will promplty investigate the breach and you will be notified of such breach when we believe you are likely to be at risk. A data breach is when there is unauthorised access to, use of, disclosure or disposal of personal information.

How long do we store your data?

We will process your data for as long as you have an account with us. If you terminate your account with us we will only retain your personal data if requested by you or to ensure compliance with our legal and regulatory requirements. Your personal data will be anonymised or deleted once it is no longer relevant for the purposes in which we collected it for. We may use anonymised data for marketing and research purposes in order to help us develop and improve our Services.

When do we update this Policy?

We may update this privacy and cookies policy in the future. Any major announcements will be highlighted on our Website and social media channels so that you are aware of and have the opportunity to read the updated policy. Any updates will be indicated by an "updated date" and effective from that date. We encourage you to review this policy frequently.

What are my privacy rights?

You have the right to request the personal information we collect from you, the right to correct it and in some circumstances the right to delete it. Please contact us at terms@saledock.com. We will respond to your request within 30 days.

You can also review and update your information in your Saledock back office account. This information is available under the "My account" section of the settings area.

How can I contact you?

If you have any questions about our privacy and cookies policy please contact us at terms@saledock.com.